I generally don’t like the idea of music festivals. Too much to see, too many people, over-priced beer, stages that are too big for indie bands, etc. But I do like The L Magazine’s Northside Festival. Here are my reasons:
1. It’s cheap. Badges, although not guaranteed entry, are only $50, and last for four-days.
2. Sponsoring is minimal. Yeah, Heineken was everywhere. But that was basically it. In the press goody bag I got a healthy aloe drink, pirate booty and a novel. That’s the most inoffensive sponsoring ever.
3. It’s in BROOKLYN!
4. Stages are curated and presented by local blogs and websites. In SXSW fashion, you get to go to your favorite blogs or media peoples’ shows. But it’s on a smaller and more unique scale.
This year marked the 2nd year of Northside, and the bands were great.
Titus Andronicus. Especially when Patrick Stickles told audience members to “not be animals and throw trash everywhere.”
Coasting. This dynamic duo from Brooklyn play fast and ferocious punk rock ala 2010, with tons of reverb. The band played the Brooklyn Based showcase, which MME curated! (Pat on the back.)
Cloud Nothings. The power-pop of alterna-rock Cleveland outfit Cloud Nothings is so infectious you’ll find yourself jumping up and down. The band played its first show opening for Real Estate back in early December, and are on tour with Wavves. That’s not for no reason….
Andrew Cedermark. Does being in a 120 degree room with humidity and feeling like a breath of fresh air is being blown over your soul and into your ears sound possible? It is.
Dana Jewell. Love songs at their most tender.