In his music, So Cow cleanly inflects what all of us so lovingly call fun. Brian Kelly hails from Ireland, and I really wonder if in his scene there all the bands are this gentle and clean sounding. This music is poppier than the Lemonheads and the Goo Goo Dolls combined.

There’s a singer-songwriter characteristic at work here that is actually cute, too. Usually I despise that in a male musician, but So Cow’s lyrics are just so damn astute and self-aware. The music reminds me a bit of early Ben Kweller and Ben Lee, two college era favorites.

So Cow plays tonight at Death by Audio with The Babies. Then he’s back across the pond.

So Cow: Start Over (via WNYC Culture)