In his music, So Cow cleanly inflects what all of us so lovingly call fun. Brian Kelly hails from Ireland, and I really wonder if in his scene there all the bands are this gentle and clean sounding. This music is poppier than the Lemonheads and the Goo Goo Dolls combined.
There’s a singer-songwriter characteristic at work here that is actually cute, too. Usually I despise that in a male musician, but So Cow’s lyrics are just so damn astute and self-aware. The music reminds me a bit of early Ben Kweller and Ben Lee, two college era favorites.
So Cow plays tonight at Death by Audio with The Babies. Then he’s back across the pond.