It’s so hard to rail on anyone these days. Especially musicians. Anything to make a buck off your sound, right?? De La Soul’s new album is one 45-minute track, originally individual songs mixed together by Flosstradamus to make one long song. Why, you ask?? Because it was written to inspire….activism? Partying? No. Exercise. Running. That’s Hip-Hop right?!

de_la_soul_highYeah, sneakers are part of hip-hop culture. But is running???

NIKE probably offered a good amount of $$$ for this, and in the Billboard story you’ll see De La is working on a new album, and the money put up will help a lot, i’m sure.

Anyone have a problem with making an album for a purpose like this, instead of following your own personal sensibilities or musical inclinations?